I’m Riley McCleary, a Social Media Strategist and Content Creator with a focus in short-form videos, visual storytelling, and building strong connections with brands and their audience through social media. Using platforms like TikTok, Instagram, and YouTube, my work blends creative direction with hands-on production expertise. I lead everything from shaping the brand strategy and messaging to shooting, editing, and post-production of video and photo content that connects viewers directly to the business. Whether I’m behind the camera or managing a campaign, I am sure to create smart, creative, engaging work that is both thoughtful and impactful!